To be honest, I was already late to the game of social media when I registered in late 2009. I’m around since the last century and privacy/security was a thing back then. In today’s world you are a fraud for a lot of people when you don’t register with your real name/picture on social networks – unbelievable! I didn’t want to share all my info with an advertising company without benefiting from it and refused all those social networks until 2009. I then gave in on the pressure because I left the country I was born in to keep up with friends and family and the easiest way was facebook.
Right after registering, it was an eye-opener for the marketer side in me. It just smelled like easy money to be made… friends and family? I made high five digits in less than three months before they closed the loophole I was using! Pure profit by the way, the only investment was time.
I continued with building Fanpages on different topics, even had one page where I invested in ads to get more targeted Fans – until FB cut the reach dramatically (introducing pay to reach) which was such a kick in the butt move that I can’t understand that people still invest money on growing Fanpages.
Then I got banned…
A few years later, the MyLikes CEO supposedly worked together with facebook or facebook employees to get a new starting project which could have become a major competition for them to get facebook lawyers ganging up against us. The suspicion was raised when I saw the CEO signed up to our service with her real facebook account just a few days before we got the cease and desist letters from facebooks lawyers. Since she’s an ex-google as well as a lot of people at FB. I guess she knew where to pull the right strings.
There was (and is) nothing illegal with the project. Actually we were doing the same as MyLikes (or any of the other networks). The difference? We paid WAY more to the publishers and had family friendly content instead of all the ‘shocking’ and semi-pornographic content. In the process my ‘partners’ and my personal facebook account got banned. Unlike him (he’s registered again with his second name) I never signed up again for a private profile. Still to this day, facebook indirectly pays my bills and cost of living 🙂
I left that mentioned project more than a year ago due to differences with my so called ‘partner’. Ironically, he then turned on me and scammed me for around a half million Euro. But that’s another story to be told another time.